Insights

What we are learning from the accounts we run.

Paid search, social, SEO, TV, radio and the web. Written by the people running the campaigns.

LatestPaid search · July 8, 2026

Do We Really Need AI In Paid Search?

if your campaigns have been performing well with good old exact and phrase match, do you really need to move away from them to AI-powered solutions like Broad on Smart Bidding, AI Max, Automated asset creation? Yes and no. We need to be mindful of preserving what works while testing with small budgets innovative tools. Big thing in all this: quality signals. Big push in 2026 and into 2027 will be on optimizing towards 1P data and not platform level conversions.Read the article
SEO

Google Core Update 2026: SEO Strategies for Sustained Ranking Success

Web development

Landing Page Conversion Benchmarks 2026: Boost Your Web Dev ROI

Paid social

B2B Paid Social: Do's & Don'ts for Smarter Strategy & ROI

Paid search

PPC for Self Storage: Maximize Occupancy & ROI with Expert Strategies

TV and radio

Do Audio Ads Work for B2B? Unlocking New Channels for Growth

Paid search

Mastering Open AI Advertising: Your Guide to Smarter Campaigns

AI and automation

AI in Paid Media: Will Digital Marketing Still Need Humans?

Paid search

Google Search Market Share: Still King in the Age of AI?