Campaigns runSince 2018
200+Client campaigns we have run since CleverBoss started in 2018.
Microsoft Ads · BingReach the searches Google misses.
Reach the searches Google misses.
Often for less per click.
Bing is the default search engine on Windows and in Edge, so a lot of work-hours searching happens there. We bring your Google campaigns over, fix what does not carry across, and track every lead.
Example · every TuesdayMicrosoft Ads tune-up, accounting firmWeekly
- Google importNew keywords pulled in
- UET conversion tagChecked, firing
- Bing search termsNegatives added
- Search partner sitesWeak sites excluded
- Weekday morning bidsRaised for office hours
Same plan as Google, tuned for BingReviewed by a strategist
- Client campaigns since 2018
- 200+
- Ad spend managed
- $15.3M+
- Conversions generated
- 195K+
- Founded in Melbourne, FL
- 2018
Your accounts, your data. We work inside:
- Microsoft Ads
- UET tag
- Google Tag Manager
- GA4
- Your CRM
What's included
Microsoft Ads, managed end to end.
THE BUNDLEMicrosoft Ads,
Microsoft Ads,
fully managed.
Six parts, one senior team. Run next to your Google Ads, not instead of it.
- You own your Microsoft Advertising account and its data
- Tracking set up before launch
- Reported next to your Google Ads
Led by Nadya and her team,Co-Founder, Director of Paid MediaGet a free Microsoft Ads audit
Stage 1Set up
Audit or Google importYour Microsoft account audited, or your Google campaigns imported and adapted.AuditGoogle import
UET trackingUniversal Event Tracking, conversions and remarketing lists set up before launch.UETRemarketing
Stage 2Launch
Search, Shopping and Audience NetworkBing search, Microsoft Shopping and Audience Network campaigns, used where they fit.SearchShoppingAudience Network
LinkedIn profile targetingReach searchers by company, industry and job function, an option only Microsoft offers.LinkedIn targeting
Stage 3Run and report
Bids, keywords and copyBid strategy, negative keywords and ad copy tests tuned every week.BidsNegativesA/B tests
Strategy callsEvery two weeks, or weekly for larger budgets: what changed, why, and what is next.BiweeklyWeekly for larger budgets
Works well withGoogle AdsChatGPT adsLanding page build6 PARTS · 1 TEAM
Who it is for
Worth testing if your buyers search from a work computer.
- B2B
- Professional services
- Accounting and law firms
- Healthcare practices
- Home services
- eCommerce
You own the ad account.The Microsoft Ads account and every bit of its data are yours. If you leave, it all stays with you.
How it startsFrom Google import to
From Google import to
tracked leads in four steps.
If you already run Google Ads, most of the setup is done. We start there.
- 01 · AUDITAudit or importWe audit your Microsoft account, or import your Google campaigns if you are new to it.
- 02 · TRACKInstall UETMicrosoft's tag set up and tested, so every call and form is counted.
- 03 · TUNEWeekly tuningBing search terms, bids and ad schedules adjusted every week as data comes in.
- 04 · REPORTStrategy callsEvery two weeks, or weekly for larger budgets, with Microsoft next to Google.
After the clickBing leads, tracked as closely
Bing leads, tracked as closely
as your Google leads.
Microsoft Ads often runs as a copy of the Google account with no tracking of its own, so nobody knows what it books. We build it for Bing’s at-work, business-minded audience, track every call to the keyword, and move budget weekly to the searches that turn into clients.
- Campaigns built for Bing, not pasted from Google
- Every call and form tracked to the keyword
- Weekly bid and budget moves, side by side with Google
Example flowA Bing lead, during work hours5 minTracked
- Searches at the officeBing: “small business tax accountant”2:14 PM
- Sees your adA campaign scheduled for work hours. Free tax software searches are blocked.2:14 PM
- Lands on a page for business ownersSmall business tax page with your CPAs, reviews and a call button.2:15 PM
- Calls, tracked to the Bing keywordCall tied to the campaign and keyword, reported next to Google.2:15 PM
- Consultation bookedYour front desk books it. Logged in HubSpot with the source.2:19 PM
- Budget follows what books clientsEvery week, Bing keywords that book get more. The rest get cut.Mon
Is Microsoft Ads worth it if I already run Google Ads?
Often, yes. It reaches people who search on Bing, Yahoo and AOL, and clicks are often cheaper because fewer advertisers compete. We test it with part of your budget before putting more behind it.
Can you copy my Google Ads campaigns over?
Yes. Microsoft has a Google import tool, and we use it to get you live quickly. Then we fix what does not carry over well: bids, extensions, tracking and negatives.
Who searches on Bing?
Bing is the default on Windows PCs and in Microsoft Edge, and many offices never change it. That makes it worth testing for B2B, professional services and local service businesses.
How much should I spend on Microsoft Ads?
It depends on your market and on how much search volume Bing has for your services. We will give you a straight answer on the first call.
Do I need separate tracking?
Yes. Microsoft uses its own tag, called UET. We install it through Google Tag Manager and check that calls and forms count in both platforms.
Do I own my Microsoft Ads account?
Yes. The account and its data are yours, and they stay yours if you leave.
Who runs my account day to day?
Nadya, our co-founder, leads paid search and has run Google Ads since 2003. Our paid search team handles the weekly tuning on both engines with her.
Works well withMicrosoft Ads works harder
Microsoft Ads works harder
with these next to it.
Free Microsoft Ads audit
Find out what Bing could add to your search budget.
Send us your Google or Microsoft Ads account and your website. A strategist reviews them and walks you through what we would set up first.
