Every client campaign since 2018All channels
200+Client campaigns planned and run since we opened in 2018, across TV, search, social and the web.
Connected TV · OTT · Addressable TVTV ads aimed at the right homes.
TV ads aimed at the right homes.
Not the whole market.
Your spot runs on smart TVs and streaming apps, shown only to the households you pick. Then we track the site visits and searches that follow, so you can see what TV is doing.
Example · weekly flight checkStreaming TV flight, regional retailerWeekly
- Households in target zip codesKept, on pace
- Same home seeing the spot too oftenFrequency cap lowered
- Current customers from the CRMExcluded from the flight
- Prime-time shows on streaming appsBudget moved here
- Shorter cut of the spotNew version trafficked
Every impression aimed at a home you wantReviewed by a strategist
- Client campaigns since 2018
- 200+
- Ad spend managed
- $15.3M+
- Conversions generated
- 195K+
- Founded in Melbourne, FL
- 2018
Your accounts, your data. We work inside:
- GA4
- Google Tag Manager
- Your CRM
What's included
Streaming TV and video, planned and bought.
THE BUNDLEStreaming TV,
Streaming TV,
fully managed.
Six parts, one team. The reach of TV, targeted like digital.
- Targeted by household, not just by channel
- Tied to web visits and leads
- Planned with your search and social
Led by Steve and his team,Digital Media PartnerGet a free streaming TV plan
Stage 1Plan
Audience and platform mixThe right mix of CTV, OTT, broadcast and streaming audio for your buyers.CTVOTTAudio
Creative specs and production supportPlatform-ready versions of your spots.SpecsVersions
Stage 2Buy and launch
CTV and OTT campaignsStreaming TV and full-episode players, targeted by household.CTVOTTHousehold
Streaming audio and podcastsAudio and podcast ads alongside your video.Streaming audioPodcasts
Stage 3Measure
Frequency and pacingCompletion, frequency and pacing managed so budget is not wasted.FrequencyPacing
Attribution and strategy callsTV activity tied to web visits and leads, reviewed every two weeks, or weekly for larger budgets.AttributionBiweekly
Works well withTV and radioGoogle AdsPaid social6 PARTS · 1 TEAM
Who it is for
If TV makes sense for you but broadcast feels like a guess, start here.
- Regional businesses
- National brands
- Healthcare systems
- Retail chains
- Automotive dealers
- Financial services
How it startsFrom media plan to the first
From media plan to the first
flight in four steps.
We plan who should see the spot and how often before a single impression is bought.
- 01 · PLANMedia planWhich households, which apps and how often, set against your budget and flight dates.
- 02 · SET UPSpot and targetingYour spot checked for specs, households and zip codes loaded, tracking placed on your site.
- 03 · RUNWeekly flight checkDelivery, pacing and frequency checked every week, with budget moved to the shows that work.
- 04 · REPORTStrategy callsEvery two weeks, or weekly for larger budgets: reach, frequency and the site visits that followed.
What is connected TV advertising?
Connected TV (CTV) puts your video ad in front of people streaming shows on smart TVs, Roku, Fire TV, Apple TV and similar devices. Unlike broadcast, you choose which households see it, and you can measure what happens after.
What is the difference between CTV and OTT?
OTT is any video streamed over the internet, on any screen. CTV is the part of OTT watched on a TV. We buy both, and most of the budget usually goes to the TV screen.
Can you show my ad only to certain households?
Yes. We can target homes by zip code, income, life stage and buying behavior. We can also match your customer list to households, either to reach people like them or to leave current customers out.
How do you know if TV is working?
We place tracking on your site and compare the homes that saw the ad with site visits, branded searches and leads. You see that in your report next to reach and frequency, reviewed on your strategy calls.
Does this work for a local business?
Yes. Streaming TV can be aimed at a single metro area or a list of zip codes, so a local business pays only for homes it can serve.
How much do I need to spend?
It depends on your area, your audience and how often you want each home to see the spot. Tell us your goals and we will give you a straight answer on the first call.
Who runs my campaigns?
Steve leads the work. He held senior media roles at IPG, Omnicom and WPP, planning and buying TV for national brands, and is supported by our media team.
Works well withStreaming TV works harder
Streaming TV works harder
with these next to it.
BroadcastRadioTV and radioBroadcast and radio spots, planned and bought, for reach streaming alone does not cover.Open exchangeGuaranteed dealsProgrammaticThe buying behind it: private deals and guaranteed inventory, managed in one place.RetargetingOnline videoDisplay and videoFollow up on phones and laptops with the homes that saw your spot.
Free streaming TV plan
Find out which homes your TV budget should reach.
Tell us your market, your customer and your budget. We put together a plan and walk you through who would see the spot and how often.
