Who runs itPaid media
2003ChatGPT ads are new. Paid search discipline is not. Nadya, our co-founder, has run Google Ads since 2003, and every ChatGPT campaign gets the same playbook: tracking first, controlled tests, weekly decisions.
New · ChatGPT ads managementAdvertise in ChatGPT.
Advertise in ChatGPT.
Reach buyers mid-decision.
ChatGPT now shows sponsored placements below its answers, matched to what people are asking about. We set up, launch and manage ChatGPT ad campaigns with the same tracking and care we bring to Google Ads.
Illustration · an ad below a ChatGPT answerFree and Go users
We need a new roof before storm season. What should I look for in a roofer near Melbourne, FL?
Look for a licensed and insured contractor, a written warranty, local references and an inspection before any quote...
Example Roofing Co.Sponsored
Free roof inspection in Brevard County
Licensed, insured, written warranty. Book a same-week inspection online.
- Ads began testing in the US
- Feb 2026
- Shown below the answer, separate from it
- Labeled
- Views, clicks or conversions
- 3 goals
- Matched to the conversation, not keywords
- Context
Your accounts, your data. We work inside:
- OpenAI Ads Manager
- GA4
- Google Tag Manager
- Google Ads
- Your CRM
Why it matters
People ask ChatGPT what to buy. Now you can be there.
Buyers use ChatGPT to compare options, shortlist providers and plan purchases. Until now, the only way into those conversations was organic. ChatGPT ads add a paid placement at the moment someone is weighing a decision, with a click straight to your landing page.
It is a new auction, and new auctions reward the advertisers who learn them first. We help you test it with a controlled budget, clean tracking and a clear read on whether it books jobs.
- 01Google Ads catches the searchKeywords someone types when they already know what they want.
- 02ChatGPT ads join the conversationNewA placement below the answer while someone is still deciding.
- 03SEO and AI search earn the mentionOrganic visibility in Google and in AI answers, without paying per click.
How ChatGPT ads work
The platform in four facts.
Straight from OpenAI's own documentation, so you know what you are buying before you spend a dollar.
- 01
Where ads show
Below ChatGPT responses, clearly labeled and kept separate from the answer. Each ad carries your name, logo, title, copy, image and landing page.
- 02
Who sees them
Users on the Free and Go plans, plus people using ChatGPT logged out. Plus, Pro, Business, Enterprise and Edu accounts do not see ads, and neither do accounts identified as under 18.
- 03
How matching works
Mainly the current conversation and its intent, plus your landing page, ad copy and the context hints you set. For users with ads personalization on, past chats and memory can count too. Context hints are not exact-match keywords.
- 04
How you pay
Buy views (CPM) or clicks (CPC), or optimize toward conversions while paying per click. A relevance-weighted, second-price auction picks which eligible ad shows.
ChatGPT ads vs Google Ads
Not a replacement. A second front.
Google Ads stays the backbone for buyers who know what they want. ChatGPT ads reach the same buyer one step earlier, while they are still comparing.
| What matters | ChatGPT ads | Google Ads |
|---|---|---|
| What triggers the ad | The conversation and its intent | The keywords someone searches |
| Where it shows | Below an AI answer | Above and below search results |
| How you steer it | Context hints, copy, landing page | Keywords, match types, negatives |
| How you pay | Views or clicks (conversion goals bill per click) | Clicks, conversions, views |
| Maturity | New in 2026, still changing | Mature, decades of data |
| Best use | Reach people still deciding | Capture people ready to buy |
- What triggers the adChatGPT ads: The conversation and its intentGoogle Ads: The keywords someone searches
- Where it showsChatGPT ads: Below an AI answerGoogle Ads: Above and below search results
- How you steer itChatGPT ads: Context hints, copy, landing pageGoogle Ads: Keywords, match types, negatives
- How you payChatGPT ads: Views or clicks (conversion goals bill per click)Google Ads: Clicks, conversions, views
- MaturityChatGPT ads: New in 2026, still changingGoogle Ads: Mature, decades of data
- Best useChatGPT ads: Reach people still decidingGoogle Ads: Capture people ready to buy
What's included
ChatGPT ads, managed end to end.
THE BUNDLEChatGPT ads,
ChatGPT ads,
fully managed.
Six parts, one senior team. Tracking, creative and reporting from one place.
- You own the Ads Manager account
- Tracking live before the first dollar
- Run next to your Google Ads
Stage 1Set up
Fit checkWe confirm ChatGPT suits your offer and clears OpenAI's ad policies. If it does not, we say so.Offer reviewPolicy check
Setup and trackingAds Manager, billing, conversion tracking and UTMs live before the first dollar.Ads ManagerGA4UTMs
Stage 2Launch
Context hints and creativeTitles, copy, images and hints written for how people ask, matched to a landing page.Ad copyLanding page
Bids and budgetA capped test budget, the right bid type for your goal, and steady pacing.CPCCPMConversions
Stage 3Run and report
Weekly optimizationHints, creative and bids adjusted as data comes in. What does not convert gets cut.Weekly review
One report with Google AdsBoth channels side by side, so budget follows what books jobs.One report
Works well withGoogle Ads managementLanding page buildAI receptionist6 PARTS · 1 TEAM
Brand safety and privacy
Built to keep trust intact.
Placement
Where your brand will and will not show
- Ads appear only next to conversations OpenAI considers safe and appropriate.
- Not shown near personal health, mental health or political topics. Political ads are not allowed.
- Ads do not influence ChatGPT's answers, and advertisers cannot shape or rank responses.
Privacy
What advertisers can and cannot see
- Advertisers never see chats, chat history, memories or personal details.
- OpenAI says it never sells user data to advertisers.
- You get aggregate results: impressions, clicks, spend, CTR, CPC, CPM and conversions.
A good fit if
People research what you sell before they buy it.
- Home services
- Professional services
- B2B
- Local businesses
- Ecommerce
- Already running Google Ads
You own the Ads Manager accountThe account, billing and data are yours. Conversion tracking is live before the first dollar, and budgets move toward whatever books.
How it startsFrom first conversation
From first conversation
to first booked lead.
A new channel deserves a careful start. Here is the sequence every ChatGPT ads account follows.
- 01 · FITFit checkWe confirm your offer suits ChatGPT ads and clears the ad policies.
- 02 · SETUPSet up and trackAds Manager, billing, conversion tracking and UTMs, ready before launch.
- 03 · TESTControlled testA capped budget, a few angles, and a weekly read on cost per lead.
- 04 · SCALEScale what booksBudget moves to what converts, reported next to Google Ads.
Are ChatGPT ads available now?
Yes. OpenAI started testing ads in the US on February 9, 2026 and is rolling them out to more regions. Self-service Ads Manager is open to businesses in the US and dozens of other countries. We confirm availability for your country before planning spend.
Who sees ChatGPT ads?
Users on the Free and Go plans, plus people using ChatGPT logged out. Plus, Pro, Business, Enterprise and Edu accounts do not see ads, and neither do accounts identified as under 18.
Do advertisers see what people type into ChatGPT?
No. OpenAI states that conversations are not shared with advertisers and that advertisers do not have access to chats, chat history, memories or personal details.
Do ads change ChatGPT's answers?
No. OpenAI states that ads do not influence answers and that advertisers cannot shape, rank or alter responses. The ad sits below the answer and is labeled.
How much do ChatGPT ads cost?
You set the budget and a maximum bid. You can buy views or clicks, or optimize for conversions while still paying per click. For click campaigns, OpenAI suggests a starting maximum bid of $3 to $5 per click, and real costs move with the auction. We start with a capped test budget so you can judge results before scaling.
Should I stop Google Ads to fund ChatGPT ads?
No. Google Ads catches people who already know what they want. ChatGPT ads reach people earlier, while they compare. We run them side by side and move budget toward whichever books more jobs.
Can my business advertise on ChatGPT?
Most businesses can. Health and financial services advertisers must meet stricter eligibility rules, ads are never shown near sensitive chats such as personal health, and political ads are not allowed. Our fit check covers this before you spend.
New service
Be first in your market on ChatGPT.
Tell us what you sell and where. We will tell you if ChatGPT ads fit, what a test budget looks like, and how we would track it.
