Lead generation clientsGoogle Ads
32%Average drop in cost per lead in the first month we manage the account.
Google Ads · Microsoft AdsGoogle Ads that book jobs.
Google Ads that book jobs.
Not just clicks.
We cut the spend that goes nowhere and move it behind the searches that turn into customers. Then we track every call and form back to the keyword that produced it.
Example · every MondaySearch-term cleanup, roofing accountWeekly
- “emergency roof repair near me”Kept, top converter
- “roofing jobs hiring”Negative added
- “diy roof patch kit”Negative added
- “roof leak repair same day”New exact-match ad group
- “metal roof cost calculator”Moved to a cheaper campaign
Budget moves to searches that book jobsReviewed by a strategist
- Lower cost per lead, month one
- 32%
- Ad spend managed
- $15.3M+
- Conversions generated
- 195K+
- Client campaigns since 2018
- 200+
Your accounts, your data. We work inside:
- Google Ads
- Microsoft Ads
- GA4
- Google Tag Manager
- Your CRM
What's included
Google Ads, managed end to end.
THE BUNDLEGoogle Ads,
Google Ads,
fully managed.
Six parts, one senior team. Every campaign type in one account.
- You own your Google Ads account and its data
- Tracking set up before new spend goes in
- Search, Shopping, PMax and YouTube in one plan
Led by Nadya and her team,Co-Founder, Director of Paid MediaGet a free Google Ads audit
Stage 1Set up
Audit and keyword researchWasted spend, structure and match types reviewed, then keywords chosen by intent and competition.AuditKeywordsCompetitors
Conversion trackingCalls, forms and sales tied back to the campaign and keyword that produced them.GA4Tag ManagerAttribution
Stage 2Launch
Every campaign typeSearch, Shopping, Performance Max, Display, YouTube and Demand Gen, used where they fit.SearchPMaxYouTube
Ad copy and testingAds written for your customers, with variants tested against each other.Responsive adsA/B tests
Stage 3Run and report
Bids and negativesBid strategy, search terms and negative keywords tuned every week.Bid strategyNegatives
Strategy callsEvery two weeks, or weekly for larger budgets: what changed, why, and what is next.BiweeklyWeekly for larger budgets
Works well withMicrosoft AdsChatGPT adsLanding page build6 PARTS · 1 TEAM
Who it is for
If people search for what you sell, paid search works for you.
- Lead generation
- eCommerce
- B2B
- Local service businesses
- Healthcare practices
- Law firms
- Roofing and contractors
You own the ad account.The account and every bit of its data are yours. If you leave, it all stays with you.
How it startsFrom audit to booked calls
From audit to booked calls
in four steps.
Every account starts the same way: we look before we spend.
- 01 · AUDITFree auditWe show you where the budget goes today and where it is wasted.
- 02 · REBUILDFix the baseStructure, tracking and negatives fixed first, so new spend lands on the right searches.
- 03 · TUNEWeekly tuningSearch terms, bids and ads adjusted every week as the data comes in.
- 04 · REPORTStrategy callsEvery two weeks, or weekly for larger budgets, on what moved and what we do next.
After the clickEvery call traced back
Every call traced back
to the keyword that paid for it.
In Google Ads, most money is lost after the click: broad landing pages, calls nobody tracks and budget stuck on searches that never book. We build a page for each ad group, tie every call and form to the keyword, and move budget weekly to what books jobs.
- Ad groups and landing pages built search by search
- Call and form tracking down to the keyword
- Weekly negatives, bid and budget changes
Example flowA Google Ads lead, start to finish6 minTracked
- Searches on Google“ac not cooling repair”2:05 PM
- Sees your ad, not a competitor’sAn AC repair ad group we built. Install and DIY searches are blocked.2:05 PM
- Lands on a page made for that searchAC repair page with same-day slots, your reviews and tap to call.2:06 PM
- Calls, and we know which keyword did itCall tracked to the keyword, ad and campaign in Google Ads and GA4.2:06 PM
- Repair visit bookedYour team books it. Logged in HubSpot with the source.2:11 PM
- Bids follow what books jobsEvery week, keywords that book get more. Wasted search terms get cut.Mon
What does a Google Ads agency do?
A Google Ads agency builds, runs and improves your campaigns across Google Search, Shopping, Display, YouTube and Performance Max. We handle account structure, keywords, ads, bidding and conversion tracking, so you get booked calls without managing campaigns yourself.
How much do I need to spend on ads?
We recommend at least $5,000 a month in ad spend, so Google has enough data to learn from. The right budget depends on your market and competition. If search will not work at your budget, we will tell you on the first call.
Do I own my ad account?
Yes. The account and its data are yours, and they stay yours if you leave.
How long is the contract?
After the first 3 months, agreements run month to month.
How soon will I see a difference?
Campaigns go live 5 to 8 business days after kickoff. The first 3 months are the learning period, months 4 to 6 are ramp-up, and months 7 to 12 are growth. On accounts we take over, lead generation clients see an average 32% drop in cost per lead in the first month.
Who runs my account day to day?
Your account is led by Nadya, who has run Google Ads since 2003, with support from our paid search team. You get a direct line to your strategist and a strategy call every two weeks, or weekly for larger budgets.
Can you run Microsoft Ads too?
Yes. We run Microsoft Advertising alongside Google Ads, which adds search coverage and often comes with lower costs per click.
Works well withSearch works harder
Search works harder
with these next to it.
Free Google Ads audit
Find out where your Google Ads budget is going.
Send us your account and website. A strategist reviews them and walks you through what we would fix first.
