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Nadya, Co-Founder & Director of Paid Media at CleverBoss
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Nadya

Co-Founder & Director of Paid Media
  • Google Ads
  • Microsoft Advertising
  • PPC Strategy
  • Paid Media Planning
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I co-founded CleverBoss in 2018 and run our paid media work. I have been running Google Ads accounts since 2003.

What I focus on

I plan and run paid media for our clients: which channels to use, how campaigns are built, how results are measured and what we change each week. The goal is always the same. Spend should follow the searches and audiences that turn into customers.

How I contribute

  • I lead paid search and paid social strategy, from the first audit to the weekly tuning.
  • I build media plans around who the client needs to reach, what they can spend and how we will measure it.
  • I work with our web and analytics team so every campaign reports on calls, forms and sales, not just clicks.
Resources

Explore related resources

Google Ads Management PricingWhat to ask when you compare agency pricing and who owns the account.PPC Audit ChecklistThe areas I check first when I look at a new account.ChatGPT adsHow we set up and manage the newest paid channel.
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