Insights

What we are learning from the accounts we run.

Paid search, social, SEO, TV, radio and the web. Written by the people running the campaigns.

AI in Paid Media: Will Digital Marketing Still Need Humans?: article illustrationAI and automation

AI in Paid Media: Will Digital Marketing Still Need Humans?

Google Search Market Share: Still King in the Age of AI?: article illustrationPaid search

Google Search Market Share: Still King in the Age of AI?

Generative Engine Optimization (GEO): Is It Really So Different From SEO?: article illustrationSEO

Generative Engine Optimization (GEO): Is It Really So Different From SEO?

Clever Business Websites for Lead Gen: Strategies & Examples: article illustrationWeb development

Clever Business Websites for Lead Gen: Strategies & Examples

Programmatic Advertising for Local Businesses: Is Geo-Fencing Worth It?: article illustrationProgrammatic

Programmatic Advertising for Local Businesses: Is Geo-Fencing Worth It?

Cut Google Ads Waste by 40%: Master Negative Keyword Strategies: article illustrationPaid search

Cut Google Ads Waste by 40%: Master Negative Keyword Strategies

7 Proven Strategies to Lower Your Google Ads Cost-Per-Click: article illustrationPaid search

7 Proven Strategies to Lower Your Google Ads Cost-Per-Click

How AI Is Transforming Digital Marketing in 2026: What You Need to Know Now: article illustrationAI and automation

How AI Is Transforming Digital Marketing in 2026: What You Need to Know Now

Programmatic Advertising in 2026: How It Works and Why It Dominates Digital Media: article illustrationProgrammatic

Programmatic Advertising in 2026: How It Works and Why It Dominates Digital Media